I am thinking about the impact of social media and the paradigm shift this has caused in modern businesses. Traditionally brick and mortar companies have been founded upon thoroughly planning and research. A lot of established large companies are now trying to ride the social media wave. I am sitting with the impression that those that succeed with social media is the companies that either have a CEO that knows how to use it, or manage to delegate the full responsibility to people that knows how to use it.
Get rid of the plans, Social Media is the information highway
Large companies with market departments, company boards and a bunch of leaders seem to struggle to get the social media plan up and running? Why is this? Because they plan, they hire consultants to plan the strategy, because they need a strategy! And the strategies need to be approved by the board or CEO. In the largest companies and market leaders there might be a lot of great businessmen and women that knows how to run the company, but do they know social media? And again upon approval the marketing department needs to find someone who can implement the plan and run the show. The strategy plan might be an obstacle for the people that know how to use the social media, because there need to be supervision to the project. All this is slowing things down, when what the company really need is speed.
Flip the world upside down
Find the wiz that understand social media, hire him or her full time and give the FTP username and password to the new social media hero. If the board is unhappy with the result they have the power to replace the wiz and if they succeed they have the ability to applaud. Remove the old traditional website and install a WordPress blog. (Secret: There is no need for an IT department to implement WordPress) Find a good theme, and put the company logo in the header. Get a facebook account and a twitter account and you are up and running in a few minutes. And now write stuff! Let the wiz make the connections inside the company and get input from the people on the floor. And grow from scratch. Social Media is about speed, and plans and approvals are not speed.
Here is a free crazy idea
If you are dreaming of establishing your own company, you can tonight, right now within 30 minutes do so. No plan, no idea, no products, just pure action. Create a blog and invite your future customers to a brainstorming session to find out what your company should be doing! Let them help you to decide what your company should do. You might even end up with a partner on the other side of the world, and your startup could go global instantly. This is extreme customer care, empower your customers.
Have just two guidelines hammered in stone:
1) Make sure that future employees should have lots of fun
2) Make sure that some of your profits are used for some greater good
Your first blog post should be: Dear future customer, I invite you to a social media journey.
Social Media is a powerful tool for the businesses of today, why wait.